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How Your Employees Influence Your Retail Brand

1.3 million people are employed in the retail industry across Australia. This equates to about 10% of the overall Australian workforce. In the retail sector, your staff are as critical to your brand as your product. If you’re a bricks and mortar retailer, your floor staff, their presentation, approach and behavior can confirm your value proposition, and influence a buyer’s perception of your brand

Have you also considered how your organization’s and your workers approach and attitude to workplace safety is an important part of your brand’s image? Every year sees 10,500 serious injuries in the retail sector, so it’s important to make it a focus of your business.

For retailers with bricks and mortar, the approach to in-store safety is paramount to reduce and mitigate injury to workers and the public. If you have an injury in-store, you can almost guarantee that it will be publicized by joe public on social media (possibly even before your health and safety representative has been notified) and your brand will suffer damage as social media cannot be controlled or manipulated, no matter how much time and money you spend on it. This is without even thinking about the direct cost to the business around medical expenses, claims and insurance premium review.

For online retailers, there is an expectation for reliable delivery times in-store or direct, so safe work practices are critical as any incidents, accidents or failing safety inspections will impact your ability to maintain expected turnaround times – again, a potential impact on brand perception.

As a workforce compliance and safety specialist, we’ve made it our business to help you to deliver robust, relatable and timely worker safety information and inductions. We’ve also made it our business to keep an eye on great programs and initiatives globally that are available to help you to keep your workforce safe, reduce injuries and give you ideas to make safety part of your everyday work life.

And on that, Worksafe Victoria has published a great resource for retailers, which can be accessed here.

So what makes up a great retail safety induction? It’s important to make sure that your induction covers every aspect of the retail experience, as well as strongly representing your brand.

Our retail module covers:

  • Hazardous manual tasks, and how to successfully navigate them
  • Falls and slips
  • Ladder safety
  • Managing and identifying fatigue
  • Operating machinery and equipment
  • Electrical hazards and hazardous chemicals
  • Knife safety
  • Reducing incidents within the workplace
  • Dealing with difficult customers
  • Working alone
  • Handling cash
  • Mental health in the workplace

Overall, the module is designed to keep your employees safe in the workplace. With the retail industry having a high turnover of staff, having a robust induction helps to keep your brand’s image intact.

Additionally, WorkPro’s discrimination, harassment and bullying module focuses on protecting your employees from incidents in the workplace, and outlines:

  • Human rights
  • Discrimination, and how to identify it
  • Discrimination and the law
  • Sexual, and other, forms of harassment
  • Victimisation
  • Bullying, and consequences of bullying
  • What you and your employer can do
  • Consequences
  • Management processes and handling of bullying

Furthermore, organisations like Fair Work and Inside Small Business have put together employee induction checklists, so you can make sure that you’ve created an induction that suits your specific needs.

WorkPro’s platform allows you to send requests, track completions, alert you to refresher requirements and keep your records as proof of evidence. If this sounds like it will help your business take the next step, then click here to find out how WorkPro can help.

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