A good work culture comes down to an environment where people aren’t afraid to be themselves, and feel a connection to the company. Netflix are a great example of a company that built a culture based not off scare tactics, but through loyalty. 

This allowed Netflix to become the media giant that they are today.

All too often, companies try to force people to work, which is ultimately counter-productive.

The CEO of Netflix, Patty McCord, created a culture meant only to attract “fully formed adults”.

While we may not have a billion-dollar company, we can have a billion dollar attitude when it comes to HR.

Making sure your employees are willing to come along for the ride towards success is one of the most important business decisions you will ever make.

Another company who have a great focus on company culture are Dropbox.

Here are Dropbox’s major values, according to CEO Dan Houston:

• Have the drive to “do important things.”
• Have an obsession for achieving a high quality standard on everything — from hiring to customer service to product design.
• Break new ground; be inventive. “We want to do things better than any company ever before,” Houston said.
• Push the limits (or don’t give into complacency). “No matter how hard we’ve done something, you want to do it better,” he said.
• We, not I. “We take greater pains than most companies to ensure everyone all over the company is working really well together, including the business side of the house with the engineers and product development folks,” he said. “We overinvest in food and the office space to force people to have more serendipitous interactions. … We frown on any activity where people take credit for something. We only want you to be successful as an individual because the company is successful.”

By following these values, Dropbox has gone from just another start-up, to a tech business that is constantly innovating, even in such a competitive field.

Evernote follows a similar vein of thought.

By establishing a Head of ‘People’, Evernote is connecting people with roles that suit them, rather than trying to be impersonal. 

‘People are here to connect the company to its employees in a meaningful way, and to build programs and processes that benefit the majority.” 

Businesses like Evernote are the ones succeeding, because they’re not sticking to the status quo.

Instead, they’re looking at ways of incorporating people into their business better, and reaping the rewards because of it.

We found these tips and advice really helpful when it came to developing a great work culture, and we hope you do too!