WorkPro Whitepaper Challenges the Status Quo of Australia’s Hiring Landscape

The end marking the beginning 


COVID-19 left no industry unscathed, impacting everything from healthcare to tourism to the tech sectors. Lockdowns and restrictions led to a tidal wave of redundancies, while at the same time, remote work became a new normal. Companies found themselves adapting to new ways of operation, but the hiring landscape perhaps took one of the most significant hits. 


Australia, like the rest of the world, faced unique challenges. Businesses had to grapple with labour shortages, while the gig economy saw a surge unlike any before. Traditional hiring processes became obsolete overnight. Gone were the days of in-person interviews and crowded career fairs. Instead, virtual hiring events and online interviews became the norms. 


As the COVID-19 pandemic gradually retreated, Australia found itself standing at a crucial crossroads. It was a time of healing, yes, but also a time for reflection, particularly in the world of employment. It became increasingly clear that the status quo of Australia’s hiring landscape had been upended. 


WorkPro's Response: Capturing Real-Time Insights to Challenge the Status Quo 


The Skill Shortage and A Unique Approach 


Recognising the pervasive skill shortage, WorkPro took a decidedly proactive approach. We sought to understand the inner workings of the job application process from those who were experiencing it firsthand. WorkPro serves over 20,000 new users each month, a sizable sample that promised fresh, "in-the-moment" insights. 


The Methodology 


Instead of collecting data retrospectively, we made a point of querying our users in the midst of their job application processes. This would offer us the most immediate and authentic view of their candidate experience.


Unveiling Hidden Issues 


The insights not only helped us navigate the issue of skill shortage but also shook the very foundations of the traditional hiring landscape. It revealed gaps in the so-called "100% transparency" of job ads and interview processes. For instance, while the global benchmark for 'time to hire' was reported as 44 days, our data questioned the accuracy of this number in today’s context. 


Technology's role in the recruitment process was overwhelmingly confirmed. Over 90% of candidates reported that technology—ranging from online skills assessments to background checks and online training programmes—was a part of their application process and their communication preferences.


The Whitepaper: "It's Not Me, It's You: Challenging the Status Quo of Australia's Hiring." 


Armed with these game-changing insights, we gathered industry experts to contribute their wisdom. The result is our whitepaper, "It's Not Me, It's You: Challenging the Status Quo of Australia's Hiring." This isn’t just a report; it's a blueprint. Recruiters, HR professionals, and Talent Acquisition teams can utilise it as a strategic guide to shake up the current hiring landscape and develop a new, more effective ecosystem for recruitment. 



Take the Next Step: Question, Adapt, and Excel 


As we've delved into the intricacies of the modern hiring landscape, one thing is crystal clear: the traditional rules of recruitment no longer hold. From our data-driven findings and expert commentary, we challenge three deeply entrenched tenets: 


  1. The notion that a recruiter-centric process guarantees successful recruitment. 
  2. The outdated belief that candidates will wait for their dream job. 
  3. The prevailing idea that Australia simply has a skills shortage problem. 


We invite you to consider a different perspective, one that's substantiated by hard data, firsthand accounts from jobseekers, and industry commentaries. This isn't just about recruitment; it's about your bottom line. With nearly 45% of candidates unwilling to wait over a week after a second interview, the time to act is now. 


What Awaits You in the Whitepaper 


Our whitepaper promises to be a game-changer. Expect to find eye-opening statistics, such as the 57.4% of candidates who receive job offers within two weeks of applying. Explore compelling solutions for addressing the skills shortage by focusing on transferable skills. Take heed the call for transparency, as candidates now demand more information than ever—on salary, company culture, and hiring feedback. 


A Final Word from Industry Pioneers 


Renowned industry experts all echo the same sentiment: the recruitment paradigm has shifted. Our whitepaper, "It’s Not Me, It’s You: Challenging the Status Quo of Australia’s Hiring Landscape," serves as your indispensable guide to thriving in this candidate-driven world. Don't get left behind—download it now to revolutionise your hiring strategy and let your business flourish in this new reality. 

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